Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international entertainment broadcasting group, today announced that it has made further improvements to its leading online pay-TV service Viaplay. The Group has extended Viaplay’s availability by making the service available on the Sony PlayStation®3 gaming console. Viaplay has also launched a new ‘Download-to-go’ service, which will make its content available to download for a period of 30 days on devices with the Apple iOS operating system.
All PS3™ users in Sweden, Denmark, Norway and Finland will now have access to Viaplay´s rental and pay-per-view service through their consoles. Viaplay’s complete subscription video-on-demand (SVOD) offering from a large number of local and international content providers will be made available to console users with a PlayStation®Plus subscription.
Viaplay is already available on a wide range of internet connected devices including personal computers, smartphones, tablets, Smart or connected TVs from Samsung, LG, Philips and Panasonic, as well as the Viaplay OTT box in Sweden, using a single Viaplay account. The Viaplay service was launched in the Nordic region in March 2011 and has rapidly established itself as the market leading provider of online pay-TV content.
Viaplay is also launching a ‘Download-to-go service’, which enables Viaplay users to download and access content offline on their iPhone or iPad for up to 30 days after the initial download. The service is an important step in Viaplay´s ambition to offer entertainment on an anytime and anywhere basis, The majority of Viaplay’s subscription video on demand content can now be accessed on a temporary download basis by Viaplay subscribers in the Nordic region.
Jørgen Madsen Lindemann, President and CEO of MTG, commented: “Viaplay is the next step in our pay-TV strategy and enables us to extend the reach and availability of our market leading pay-TV content offering. MTG’s goal has always been to provide our viewers with as much choice as possible, and to offer them the very best entertainment both at home and on the move. We are constantly developing our pay-TV services, making them better and more exciting by adding content, launching new channels and services, and expanding our customer base, in order to ensure that we will continue to be the home of entertainment into the future.”