Viaplay was launched as Viasat OnDemand, an online video streaming service only, in May 2007, providing a broad selection of feature films, live sports events and TV series for Sweden, Norway and Denmark. In October 2008 it also became the brand name for the on demand TV service through the recordable box for Viasat subscribers in Scandinavia.
As of 1 March 2011 the brand name became Viaplay to reflect the enhancement of the service. It enables subscribers to use a single ID and password to access Viasat pay-TV content on any internet-connected device. This ‘OTT’ (over the top) portable solution is the first of its kind in Scandinavia, and provides internet access to thousands of hours of streamed movies, sports coverage, TV series, and catch-up services of favourite free-TV channels.
Viaplay was expanded to Russia in March 2012.
A number of TV series are available for free and a whole lot more – including live sports such as UEFA Champions League, Formula One, MotoGP, NASCAR Sprint Cup Series and the European Golf Tournament, and blockbuster movies – are available as pay-per-view.
Local language versions of Viaplay are available in Sweden, Norway, Denmark, Finland and Russia.
Viaplay is also available through an application that has been developed for Android enabled smartphones and tablets. For iPhone and iPad it's possible to access the content through the browser.
For Viaplay as a catch up service for Viasat’s satellite TV subscribers in the Nordic region – go to the on demand TV service through the recordable box or to read more, visit the local language versions of Viasat's home pages in Sweden, Norway, Denmark and Finland. For households with LG broadband-connected and NetCast-enabled TV sets it's possible to access Viaplay's content directly on the TV.