TV10 is the fourth free-TV channel in Sweden and broadcasts a mixture of sports and factual programming targeting a male audience in the age group of 25-59.
TV10 was launched on 7 September 2010. Its sports rights include selected coverage of NHL and HockeyAllsvenskan ice hockey games, UEFA Champions League football matches, and Formula One grand prix qualifying sessions that previously had been broadcast on the TV6 and TV8 free-TV channels. TV10 also broadcasts coverage of Swedish and Euroleague basketball, NFL American football and ATP tennis.
TV10 is available through Viasat’s digital satellite TV platform and through IPTV and cable TV networks.