Diema operates in Bulgaria and focuses on a male target group with a mix of acquired programmes, own productions and sports.
MTG acquired 50% of Balkan Media Group on 20 March 2007 from Apace Media plc. BMG owned the Diema channels and MM in Bulgaria and the Albanian language channel ERA TV in Macedonia.
On 3 March 2009 MTG announced a reorganisation of the ownership of its free-TV assets in Bulgaria.
Following the receipt of approval from the Bulgarian Commission for the Protection of Competition MTG announced on 6 August 2009 that it had completed the reorganisation. The assets within the jointly owned Balkan Media Group had been transferred into the MTG subsidiary Nova Televizia. MTG now owns 95% of the enlarged Nova Televizia group, whilst Apace Media holds a 5% minority interest in the combined entity.
Diema was launched on 15 May 1999.
Diema is broadcast 24 hours a day.
Diema is distributed via cable and satellite TV networks in Bulgaria.