| The business is primarily divided into eight business segments. The segments have increased compared to last year, but the effect on the presentation is immaterial. |
| • Free-TV Scandinavia is a commercial free-TV broadcaster in Scandinavia. |
| • Pay-TV Nordic is a broadcaster in the Nordic countries, and comprises the DTH satellite broadcasting platform and pay-TV channels through third party cable and satellite networks. |
| • Free-TV Emerging Markets is a commercial free-TV broadcaster in Eastern Europe. |
| • Pay-TV Emerging Markets comprises the DTH satellite platforms in Eastern Europe and Viasat pay-TV channels distributed through third party cable and satellite networks. |
| • CTC Media is one of Russia's largest independent commercial television broadcaster and is listed on The Nasdaq Global Select Market. |
| The above TV broadcasting segments comprise the Viasat Broadcasting business area, which in previous years was regarded as one segment. To facilitate comparability between years, the TV broadcasting segments have been summarised in this presentation. |
| • Radio operates commercial radio stations in Sweden, Norway, Estonia, Latvia and Lithuania, and owns equity stakes in a Finnish national commercial radio network. |
| • Online operates internet retailing, the betting and gaming business as well as teletext in Spain, and operated a social network community up until 2009. |
| • Modern Studios produces television programmes and films, distributes films and television programmes, and produces and manages events mainly in Scandinavia. The segment also publishes customer magazines. |
| The stated figures for 2009 and 2008 are based on the same operational structure, where the 2008 figures have been adjusted to facilitate comparison. |
| |
|
|
|
External Sales |
|
Operating income |
| (SEK million) |
|
|
|
2009 |
2008 |
|
2009 |
2008 |
| Free-TV Scandinavia |
|
|
|
3,652 |
3,531 |
|
820 |
809 |
| Pay-TV Nordic |
|
|
|
4,163 |
3,756 |
|
725 |
692 |
| Free-TV Emerging Markets |
|
|
|
2,091 |
2,149 |
|
-84 |
292 |
| Pay-TV Emerging Markets |
|
|
|
848 |
645 |
|
168 |
106 |
| Associated company CTC Media |
|
|
|
- |
- |
|
254 |
629 |
| Other and eliminations |
|
|
|
164 |
171 |
|
21 |
14 |
| Total Viasat Broadcasting business area |
|
|
|
10,919 |
10,252 |
|
1,904 |
2,542 |
| Radio |
|
|
|
688 |
795 |
|
80 |
170 |
| Online |
|
|
|
2,299 |
1,816 |
|
120 |
79 |
| Modern Studios |
|
|
|
264 |
180 |
|
19 |
-6 |
| Parent company and other companies |
|
|
|
3 |
6 |
|
-200 |
-208 |
| Total |
|
|
|
14,173 |
13,049 |
|
1,924 |
2,575 |
| Discontinued DTV Group |
|
|
|
|
117 |
|
- |
1,173 |
| Asset impairment charges |
|
Note 5 |
|
|
|
|
-3,352 |
-76 |
| - of which Free-TV Emerging Markets |
|
|
|
|
|
|
-3,304 |
- |
| - of which Online |
|
|
|
|
|
|
-47 |
-76 |
| Total Group |
|
|
|
14,173 |
13,166 |
|
-1,428 |
3,671 |
| |
|
|
|
|
|
|
|
|
| Within the Viasat Broadcasting business area and the Modern Studios segment, there are companies that provide the different segments with acquired and own produced TV-programmes. Such sales are made at market price. |
| |
|
|
|
|
|
Internal sales |
| (SEK million) |
|
|
|
|
|
|
2009 |
2008 |
| Free-TV Scandinavia |
|
|
|
|
|
|
168 |
156 |
| Pay-TV Nordic |
|
|
|
|
|
|
163 |
178 |
| Free-TV Emerging Markets |
|
|
|
|
|
|
4 |
1 |
| Pay-TV Emerging Markets |
|
|
|
|
|
|
27 |
14 |
| Others |
|
|
|
|
|
|
1,237 |
1,095 |
| Total Viasat Broadcasting business area |
|
|
|
|
|
|
1,599 |
1,444 |
| Radio |
|
|
|
|
|
|
5 |
5 |
| Online |
|
|
|
|
|
|
0 |
15 |
| Modern Studios |
|
|
|
|
|
|
205 |
193 |
| Parent company and other companies |
|
|
|
|
|
|
175 |
168 |
| Total internal sales |
|
|
|
|
|
|
1,985 |
1,825 |
| |
|
|
|
|
|
|
|
|
| The business segments are responsible for the management of the operational assets and their performance is measured at the same level. Financing is managed centrally by the Group. Consequently, liquid funds, interest-bearing receivables and liabilities are not allocated to the business segments. |
| |
|
|
|
|
|
|
|
|
| |
|
|
|
Assets |
|
Liabilities |
| (SEK million) |
|
|
|
2009 |
2008 |
|
2009 |
2008 |
| Free-TV Scandinavia |
|
|
|
1,784 |
1,545 |
|
1,545 |
1,490 |
| Pay-TV Nordic |
|
|
|
2,085 |
2,134 |
|
2,683 |
2,167 |
| Free-TV Emerging Markets |
|
|
|
6,167 |
12,053 |
|
1,021 |
1,003 |
| Pay-TV Emerging Markets |
|
|
|
339 |
440 |
|
198 |
229 |
| Associated company CTC Media |
|
|
|
1,757 |
1,886 |
|
- |
- |
| Others and eliminations |
|
|
|
406 |
919 |
|
-887 |
-61 |
| Total Viasat Broadcasting business area |
|
|
|
12,537 |
18,977 |
|
4,560 |
4,828 |
| Radio |
|
|
|
1,015 |
919 |
|
385 |
411 |
| Online |
|
|
|
647 |
824 |
|
605 |
550 |
| Modern Studios |
|
|
|
138 |
301 |
|
157 |
240 |
| Parent company and other companies |
|
|
|
949 |
1,060 |
|
963 |
1,257 |
| Total |
|
|
|
15,286 |
22,081 |
|
6,670 |
7,286 |
| |
|
|
|
|
|
|
|
|
| Eliminations |
|
|
|
-1,591 |
-4,043 |
|
-1,591 |
-4,043 |
| Unallocated assets/liabilities |
|
|
|
956 |
1,194 |
|
3,893 |
7,009 |
| Total |
|
|
|
14,651 |
19,232 |
|
8,971 |
10,252 |
| |
|
|
|
|
|
|
|
|
| |
|
|
Capital expenditure |
|
Depreciation and amortisation |
| (SEK million) |
|
|
|
2009 |
2008 |
|
2009 |
2008 |
| Free-TV Scandinavia |
|
|
|
16 |
22 |
|
31 |
29 |
| Pay-TV Nordic |
|
|
|
27 |
43 |
|
10 |
17 |
| Free-TV Emerging Markets |
|
|
|
58 |
41 |
|
145 |
52 |
| Pay-TV Emerging Markets |
|
|
|
2 |
3 |
|
1 |
1 |
| Others |
|
|
|
33 |
23 |
|
15 |
7 |
| Viasat Broadcasting |
|
|
|
136 |
133 |
|
202 |
105 |
| Radio |
|
|
|
13 |
5 |
|
19 |
17 |
| Online |
|
|
|
8 |
2 |
|
11 |
12 |
| Modern Studios |
|
|
|
0 |
5 |
|
2 |
3 |
| Parent company and other companies |
|
|
|
1 |
11 |
|
3 |
3 |
| Total |
|
|
|
159 |
156 |
|
236 |
141 |
| |
|
|
|
|
|
|
|
|
| The Group's business segments operate mainly in Europe. Net sales, assets, capital expenditure and depreciation are shown below by geographical area. Sales below are shown per country from which the revenues are derived. |
| |
|
|
Net sales |
|
Non-current assets |
| (SEK million) |
|
|
|
2009 |
2008 |
|
2009 |
2008 |
| Sweden |
|
|
|
4,298 |
4,197 |
|
1,028 |
1,048 |
| Denmark |
|
|
|
3,439 |
3,073 |
|
26 |
27 |
| Norway |
|
|
|
2,567 |
2,322 |
|
826 |
745 |
| Czech Republic |
|
|
|
940 |
1,061 |
|
1,248 |
1,361 |
| Bulgaria |
|
|
|
514 |
232 |
|
3,525 |
7,104 |
| Rest of Europe |
|
|
|
2,392 |
2,271 |
|
336 |
449 |
| Other regions |
|
|
|
22 |
9 |
|
20 |
5 |
| Total |
|
|
|
14,173 |
13,166 |
|
7,008 |
10,738 |
| |
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
| External sales by type of product/service (SEK million): |
|
|
|
|
|
|
2009 |
2008 |
| Advertising revenue |
|
|
|
|
|
|
5,277 |
5,589 |
| Subscription revenue |
|
|
|
|
|
|
5,871 |
5,019 |
| Business-to-business/Consumer revenue |
|
|
|
|
|
|
3,025 |
2,557 |
| Total |
|
|
|
|
|
|
14,173 |
13,166 |