We first introduced Modern Responsibility in 2004 as a Corporate Responsibility programme, and we have worked on making it a fully integrated part of our business ever since. This has embraced multiple local, regional and central initiatives, as well as enhanced transparency levels and efficient reporting.
Acting responsibly towards our stakeholders has always been of utmost importance to us, but the Modern Responsibility framework has enabled our actions to become not only more tangible and comprehensive, but also to reach into the DNA of our organisational culture. There are seven stakeholder groups around which our business revolves, and towards which we always strive to act responsibly:
- Customers – The people we dedicate our business to
- Shareholders – Our valuable investors
- Employees – The people that make us what we are today
- Suppliers – The companies whose products and services we buy
- NGOs – The non-governmental organisations we work with
- Regulators – Ofcom, RTVV and other authorities that set the rules for what we do
- Society – The surroundings we do our business in.
We engage with our stakeholders as part of our everyday business, which helps us understand what is expected from us and how we can improve. We use our stakeholder engagement channels to develop our products and services to best meet our customers’ needs, but we are also increasingly engaging our stakeholders on a much broader basis.
MTG is a growth company, both in financial and operational terms, and our presence in an increasing number of markets in the Nordic region, Central & Eastern Europe and Africa has made it necessary to develop and evaluate Modern Responsibility on an ever broadening basis. Each area below reflects our responsibilities towards a number of stakeholder groups and this structure makes the overall programme easier, more understandable, manageable, accountable and measurable. This structure also reflects our holistic approach towards the Group’s important non-financial impacts.