Playing for Change has a vision of a world where children can play freely and have the childhood they deserve. A childhood that enables them to become happy, creative and enthusiastic adults, all through the method of play.
Playing for Change supports social entrepreneurs who help children and youth to achieve a better life. The foundation and its partners contribute the funds, business expertise, media exposure and marketing. The social entrepreneurs contribute their power of initiative and an idea that can change the world.
Playing for Change is an independent non-profit foundation founded in 2010 by the Hugo Stenbeck Foundation together with MTG, Kinnevik, Korsnäs, Metro, Tele2 and Transcom. In its first year alone Playing for Change received over 2,000 applications from social entrepreneurs with ideas on how they can help children play their way to a better future. In that first year eight social entrepreneurs were chosen. Each year new social entrepreneurs are invited to apply and current Playmakers are reviewed.
Once selected, the social entrepreneurs – our Playmakers – were then invited to step in to the Incubator. The incubator is no physical location, but a context that will help the social entrepreneurs, the playmakers, to reach out to as many children and youths as possible. They may receive pay funding up to three years, but also (and perhaps most importantly) the support of some of the Kinnevik group's best employees, as well as access to expertise in business development, marketing, law and communications.
Find out more on the current Playmakers and the latest Playing for Change news on www.playingforchange.se.