World famous artists sing for children’s right to play at MTG’s Charity Christmas Concert

MTG’s traditional Christmas Concert is this year being held on 8 December in Eric Ericssonhallen, Skeppsholm’s Church in Stockholm in support of the charity “Playing for Change”. The charity is set up by MTG and other companies within the Kinnevik Group in support of the UN convention of children’s right to play. The charity supports social entrepreneurs who are operating in areas where they reach the most vulnerable children.

A great line-up of popular artists will perform in the concert, such as Swedish singer Måns Zelmerlöw, Danish MTV-awarded pop singer Rasmus Seebach, the world famous trio The Priests, Swedish mezzo soprano Malena Ernman and Sweden’s most loved “Idol”- competitor Anna Bergendahl will be performing with choir One Voice and their children’s choir.

To play is a human right, according to the UN Convention on the Rights of the Child, and a lot of studies show that playing makes children healthier, happier and more intelligent. By playing we become more creative, with a lot to give for the future. MTG actively supports organisations and projects helping vulnerable children, thus fighting for these children’s right to a playful Christmas is an important part of MTG’s Modern Responsibility work.

At Christmas time, “Playing for Change” feels even more important, since this is a time of year when the message of love, warmth, hope and joy is being spread. But for thousands of children in Sweden the reality is something very different. They experience isolation, violence and abuse in their broken families. They have lost their right to a playful childhood, and they have lost their hope.

With the money raised by this concert, the “Playing for Change” charity hopes to help as many of these children as possible. We want them to feel loved and cherished and help them becoming children again. Children wanting to laugh, play and feel hope for the future!

Tickets to the event cost 500 SEK and can be bought on (En sång för barn, lek och glädje). All the money raised through ticket sales will go straight to Playing for Change. The concert and clips of it will be broadcast on TV3 and TV8 in Sweden, and MTG Radio during the holidays.

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