Join in and show your support to Earth Hour and switch off your lights at 20:30 on 27 March 2010. MTG is cooperating with World Wide Fund for Nature, WWF, in a number of countries.
In Sweden RIX FM and WWF is inviting to an outdoor concert in Kungsträdgården in
Stockholm at 20:00, with a number of artist as Andreas Johnson, Darin, Laleh, Velvet and Broken Door.
No regular electricity is used during the Earth Hour concert. Instead cyclist will pedal to produce the neccessary power for the stage.
TV spots about Earth Hour are being aired on free-TV in Sweden, Slovenia, Norway, Hungary, Lithuania, Bulgaria, Russia and even Ghana. Furthermore there will be radio commercials, banners and widgets on homepages, news reports, awareness e-mails to customers, press releases, information in the service hotlines, and even online and Facebook games to participate in amongst other initiatives. Internally our staff has added awarness banners to their e-mail signatures, office competitions have been planned and information has been distributed.
In total thirteen of the countries where we are located are participating in making Earth Hour a truly global event.