Expand1/2/2012 8:00 AM
Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international entertainment broadcasting group, today announced that it is marking the 20th anniversary of the launch of Viasat’s pay-TV services with the rebranding of the TV1000 movie channel brand to Viasat Film across the Nordic region. In addition, Viasat will also launch four new Viasat Film premium pay-TV HD movie channels in Sweden, Norway, Denmark and Finland on 1 March 2012. Viasat will now broadcast a total of 11 thematic premium pay-TV movie channels across the region. A major pan-Nordic marketing campaign will shortly be launched to support the rebranding and drive uptake of the new channels amongst cable, satellite and IPTV subscribers across the region.