Prima broadcasts a broad line-up of entertainment with a slight focus on female viewers. Own produced drama as well as other own produced programme genres create the backbone of Prima.
MTG acquired 50% of GES Media Holding a.s. in the Czech Republic on 1 November 2005. GMH owns Prima, the second largest national television channel in the Czech Republic.
Prima was launched as FTV Premiéra in 1993, later becoming Premiéra TV. In 1997 the channel changed its name to TV Prima, or Prima televize in Czech.
Prima is available through the analogue and digital terrestrial networks and via cable, satellite and IPTV networks.