Note 3 Business segments

                 
The business is primarily divided into four business segments. Viasat Broadcasting is a commercial free-TV and pay-TV broadcaster in Scandinavia and in the Nordic countries respectively, and in Emerging Markets.
Radio operates commercial radio stations in Sweden, Norway, Estonia, Latvia and Lithuania, and owns equity stakes in a Finnish national commercial radio network.
Online operates in internet retailing, operates and develops a social network community, the betting and gaming business as well as teletext in Spain.
Modern Studios produces television programmes, distributes films and television programs, and produces and manages events mainly in Scandinavia. The group also publishes customer magazines.
The stated figures for 2008 and 2007 are based on the same operational structure, where the 2007 figures have been adjusted to facilitate comparison.
        External Sales   Operating income
(SEK million)       2008 2007   2008 2007
Free-TV Scandinavia       3,443 3,037   819 627
Pay-TV Nordic       3,843 3,448   682 631
Free-TV Emerging Markets       2,149 1,639   292 335
Pay-TV Emerging Markets       645 395   106 43
Discontinued DTV Group       117 272   23 18
Other and eliminations       171 44   643 373
Viasat Broadcasting       10,368 8,835   2,564 2,027
Radio       795 710   170 134
Online       1,816 1,553   2 99
Modern Studios       180 249   -6 -39
Parent company and other companies       6 3   -208 -195
Total       13,166 11,351   2,521 2,027
Gain from sale of DTV Group             1,150 -
Total Group       13,166 11,351   3,671 2,027
                 
Internal sales are sales revenues between business areas, primarily sales from the Modern Studios business areas to the Viasat Broadcasting business area. Such sales are made at market prices.
            Internal sales
(SEK million)             2008 2007
Free-TV Scandinavia             148 136
Pay-TV Nordic             173 165
Free-TV Emerging Markets             1 0
Pay-TV Emerging Markets             13 22
Discontinued DTV Group             - -
Others             -311 -316
Viasat Broadcasting             23 7
Radio             5 5
Online             15 5
Modern Studios             193 230
Parent company and other companies             168 104
Total eliminations             405 350
                 
The business segments are responsible for the management of the operational assets and their performance is measured at the same level. Financing is managed centrally by the Group. Consequently, liquid funds, interest-bearing receivables and liabilities and equity are not allocated to the business segments.
                 
                 
                 
                 
  Assets   Liabilities   Net Assets
(SEK million) 2008 2007   2008 2007   2008 2007
Free-TV Scandinavia 3,094 2,263   2,535 2,206   559 56
Pay-TV Nordic 3,572 3,268   2,112 2,481   1,461 786
Free-TV Emerging Markets 12,471 4,511   1,017 1,065   11,454 3,446
Pay-TV Emerging Markets 457 244   309 234   148 10
Discontinued DTV Group - 617   - 532   - 86
Others 2,062 -1,353   8,779 313   -6,718 -1,666
Viasat Broadcasting 21,657 9,550   14,752 6,832   6,904 2,718
Radio 1,145 1,148   311 292   834 856
Online 840 580   502 355   337 226
Modern Studios 275 168   240 146   36 22
Parent company and other companies 6,318 3,985   1,741 1,945   4,578 2,040
Total 30,235 15,431   17,545 9,569   12,690 5,861
                 
Eliminations -11,286 -4,383   -11,286 -4,383   - -
Unallocated assets/liabilities 283 -89   3,993 -103   -3,710 14
Equity - -   8,980 5,875   -8,980 -5,875
Total 19,232 10,958   19,232 10,958   - -
                 
      Capital expenditure   Depreciation and amortization
(SEK million)       2008 2007   2008 2007
Free-TV Scandinavia       22 44   29 21
Pay-TV Nordic       43 5   17 19
Free-TV Emerging Markets       35 90   44 32
Pay-TV Emerging Markets       3 0   1 0
Discontinued DTV Group       6 99   8 24
Others       23 3   7 2
Viasat Broadcasting       133 242   105 98
Radio       5 15   17 17
Online       2 49   12 9
Modern Studios       5 20   3 35
Parent company and other companies       11 1   3 2
Total       156 327   141 161
                 
The Group's business segments operate mainly in Europe. Net sales, assets, capital expenditure and depreciation are shown below by geographical area. Sales are shown regardless of where the services were provided or produced.
      Net sales   Assets
(SEK million)       2008 2007   2008 2007
Sweden       4,197 3,734   4,868 5,207
Norway       2,322 2,103   368 187
Denmark       3,073 2,582   940 698
Rest of Europe       3,564 2,913   12,629 3,848
Other regions       9 19   7 10
Unallocated       - -   419 1,008
Total       13,166 11,351   19,232 10,958
                 
      Capital expenditure   Depreciation
(SEK million)       2008 2007   2008 2007
Sweden       59 21   30 59
Norway       6 1   17 1
Denmark       25 2   7 2
Rest of Europe       62 302   86 100
Other regions       4 -   - -
Total       156 327   141 161
                 
           
Barter (SEK million):             2008 2007
Sales             125 106

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