MTG has four strategic objectives that provide performance targets for the Group over the 5 year period to the end of 2011. The targets were defined in 2007 and comprised an additional target relating to existing Free-TV and Pay-TV Emerging Markets operations, but following the sale of DTV Group Russia the target has been obsolete.
Double Group net sales to SEK 20 billion in 2011, with more than 10% organic annual sales growth
Underlying the target of reaching SEK 20 billion of revenues in 2011, revenues are expected to grow at a compound organic rate of at least 10% per annum over the five year period, and the objective is also to continue to add new operations. Organic growth was up 15% in 2008.
Viasat Broadcasting to deliver a more than 20% operating margin in 2011
The target margin excludes the contribution from associated company CTC Media. The Group achieved an operating margin of 19% (18%) in 2008.
Free-TV and Pay-TV Emerging Markets contribute to more than half of Viasat’s operating profit in 2011
The target operating profit includes associated company income from CTC Media. The Free-TV and Pay-TV operations contributed 40% (41%) of Viasat’s operating profit in 2008.
Achieve return on equity of 30% for the five year period from 2007 to 2011
MTG achieved a return on equity of 26% (26%) in 2008. Return on equity is defined as net income as a percentage of average shareholders’ equity.